DIGITAL ADVERTISING SPECIALIST – CDR Fundraising Group – Bowie, MD

CDR Fundraising Group, a well-established, full-service direct marketing company, with offices in Bowie, MD, and Arlington, VA, is seeking a skilled Digital Advertising Specialist to join our Digital Media Department. The Digital Advertising Specialist is responsible for digital advertising campaign management and optimization to acquire, cultivate, and retain online constituents across one or multiple nonprofit clients. The ideal candidate must be highly detail oriented and able to work in fast-paced, creative environment with ever-shifting schedules and priorities. The major areas of expertise include experience with digital media buying for a nonprofit, including any or all the following platforms: Google AdWords, Bing Ads, DoubleClick Bid Manager, Yahoo, Google Ad Grants, Facebook, Instagram, Twitter. Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns are strongly desired. Knowledge of and experience with online marketing for a nonprofit is ideal, including any or all the following: ad campaigns, search engine marketing and other acquisition channels; social networking, and mobile marketing. Experience with Google Analytics required, certification a plus. Experience with online creative development, solid instincts for what makes compelling copy that will elicit an action ideal. Please send cover letter, salary requirement and resume to Allison Reep, HR Generalist areep@cdrfg.com.