Internships -- Piedmont

Piedmont Airlines has budgeted two paid interns in my (new) corp comm department. (Hooray!) Sooo....I will be posting the jobs on our website at some point (piedmont-airlines.com/Careers), but I'm wondering if either of you had any thoughts.  It will be a ton of writing (newsletters, internal comms), but I also do a lot of marketing and media stuff so Journalism, PR, Marketing are all good majors.  Anyone with aviation experience of any kind - even as a hobby - would be ideal.

The internships are paid, and I believe the interns get free flights on American Airlines while they are employed with us. Also, there is a strong possibility one or both positions will turn into an actual job. I want this to be a great experience for them, so any advice/contacts would be great. Thanks!