Research and Marketing Analyst

Subject: New Job listing from Washington,DC

Category: Media - Journalism - Newspaper

Position/Title: Research and Marketing Analyst

Details:

 

POSITION:                        Research and Marketing Analyst                                                    

DEPARTMENT:             Sales/Marketing

REPORTS TO:                 Director of Sales

Vacancy Type:
Full Time

Date Posted:
1/5/2017

Closing Date:
2/4/2017

City:
- 20007

State:
District of Columbia

Experience:

  • Workplace experience, minimum of 2-5 years in marketing, research, communications or design role
  • Media or similar industry research experience preferred
  • Microsoft Office knowledge - Excel, Word, PowerPoint, and Outlook
  • Strong knowledge of Nielsen, Scarborough, Wide Orbit Media Sales, Media Monitors, comScore and other broadcast/digital industry research tools
  • Strong proofreading and copyediting skills
  • Working knowledge/understanding of social media platforms including Twitter, LinkedIn, Facebook, Snap, Instagram, etc. and how they can drive ROI for clients
  • Professional and engaging demeanor
  • Ability to professionally handle confidential client information
  • Ability to self-motivate and complete workload with minimal oversight and short deadlines

Requirements:

  • Broad thinker and strategic planner who can prepare and present presentations and research materials for our broadcast and digital properties utilizing Powerpoint, Excel, Emerging tools, etc.
  • Differentiates our brand in the marketplace by working with creative services, news and sales management/account executives to develop custom advertiser solutions informed by the latest research data
  • Identifies interactive and social trends to assist in positioning our brands
  • Oversees all research functions including the practical application of resources from Nielsen, Kantar, ComScore, Media Monitors, Wide Orbit and other tools to expand the sales and marketing effectiveness of our brands in the marketplace
  • Contextualizes ratings challenges, successes and future trends for sales, programming, promotion, news and executive management 
  • Join Account Executives on client calls to present integrated campaigns based in research
  • Develop customized proposals, recaps and capability decks for account executives using Microsoft Powerpoint, Adobe Photoshop, research data and other tools
  • Assists in the planning and execution of broadcast and digital campaigns utilizing the latest research data to ensure media campaigns are successful

Contact:
For consideration please apply to www.tribunemediacareers.com


Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

***IMPORTANT***
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