Digital Media Manager-Community Building
The Chesapeake Bay Foundation seeks a Digital Media Manager- Community Building to be based at its Philip Merrill Environmental Center headquarters located in Annapolis, MD.
THE CHESAPEAKE BAY FOUNDATION
The Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay. Established in 1967, CBF has a staff of approximately 185 employees working in offices in Annapolis Maryland; Richmond and VA Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C., and in 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water polices, restoring waterways, and litigating when necessary.
CBF's headquarters office in Annapolis, MD is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened The Brock Environmental Center in Virginia Beach, VA. The Brock Center is one of the most energy efficient, environmentally smart buildings in the world.
CBF has an annual budget of approximately $21 million and is supported by more than 200,000 members and e-subscribers. For more information on CBF please visit www.cbf.org.
CONTEXT OF THE POSITION
The Digital Media Manager—Community Building resides in the Communications Department, one of four programmatic departments at CBF (the others being Environmental Education, Environmental Protection and Restoration, and Litigation).
At the Chesapeake Bay Foundation, the Communications Department is a programmatic department. Its role is to market CBF’s priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications.
Through these five areas of expertise, Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages CBF’s video strategy, internal communications, and public opinion research.
The Digital Media Manager—Community Building will serve on the Digital Communications team and will report to the Director of Digital Communications.
The Digital Communications Team is responsible for engaging, building, and maintaining the organization’s online community and programs. The team works closely with the rest of Communications as well as CBF’s Development, Education, and Environmental Protection and Restoration Departments to ensure our online program advances the organization’s fundraising, growth, education, restoration, and policy objectives.
The Digital Media Manager—Community Building will manage, engage, and build a strong, effective community of clean water supporters through social media, acquisition and engagement campaigns, and other digital tools.
Essential functions include:
Taking direction and supervision from the Director of Digital Communications, the Digital Media Manager—Community Building will:
1. Work with internal and external partners to design, execute, and analyze multi-channel acquisition campaigns that grow our e-mail file in a meaningful, effective way;
2. Manage and grow CBF’s social media channels—including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Google+, Medium, Maptia, and any others deemed worthy—through:
Crafting of clever, compelling, and strategic social posts that resonate and grow our audience to ultimately become CBF advocates and members;
Active listening, responding, and engaging the audience on CBF-owned social media platforms;
Creating, producing, and analyzing digital ads (with a strong emphasis on Facebook ads);
Exploring new and developing social media channels and evaluating which channels are most effective for CBF;
Serving as the organization’s social media lead, advising other social media editors, maintaining CBF’s Social Media Coalition, and educating colleagues in the tools and techniques of social media to help them understand when and where such digital techniques will be effective;
Managing and expanding CBF’s internal and external social media partners, with an emphasis on recruiting and fostering social media evangelists;
Monitoring external social media for CBF mentions and looking for opportunities to insert CBF’s mission and messages into relevant conversations;
Analyzing the effectiveness of CBF’s social media efforts through active monitoring of channels and compiling of stats, including reach and engagement.
3. Assist in other duties as assigned.
All members of the Digital Media Team are expected to:
1. Have a strong editorial sense and contribute to writing and editing digital media content across multiple platforms utilizing CBF’s Style Guide and the Chicago Manual of Style;
2. Consistently maintain and report out on stats, analyzing the effectiveness of their work;
3. Stay abreast of the latest digital media trends, with an eye toward adopting best practices.
PROFESSIONAL EXPERIENCE AND QUALIFICATIONS
CBF is looking for a strategic and creative digital thinker with excellent writing, editing, and project management skills as well as a solid understanding of the digital world, particularly with regard to social media. Leading candidates will have at least four years’ experience in the digital world at an issues-based organization, publication, or campaign. The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, or a related field. A passion for digital media and marketing/communications as well as the ability to translate complex scientific concepts into lay terms is required. Must also demonstrate a knowledge of environmental issues and a commitment to fixing them. Knowledge and passion for the Chesapeake Bay and its rivers and streams is preferred.
To apply, please send cover letter, resume, and salary history and requirements no later than May 19, 2017 to:
Chesapeake Bay Foundation
CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan. The Chesapeake Bay Foundation is an Equal Opportunity Employer.