Social Media at Pohanka

If you are interested, Contact

Sandy Fitzgerald <>

Subject: Social Media Responsibilities

Here is a list of what I have been doing for social media. Let me know if you have any questions!

  • Managing all aspects of social media including Facebook, Twitter, Google+ and Instagram.
  • Coordinate and schedule posts and videos.
  • Working with the Marketing team to create graphics for social campaigns (I would do this myself but someone else may not have knowledge of design programs.)
  • Create posts that are compelling and relevant
  • Create posts and campaigns that effectively increase web traffic as well as maximize lead generation and the acquisition of new customers.
  • Tracking the analytics of each post/campaign; noting the engagement (views, leads and clicks to the website, etc).
  • Monitor social media reviews and quickly respond and resolve any issues.
  • Stay up-to-date in any algorithm changes, updates and social media trends.
  • Re-enforce brand awareness
  • Ensure that the information across every page stays correct and updated.