Need help with your college loans?

Nearly 70% of all college students in America take out an average student loan of $29,800. Many are left unprepared to repay these loans, preventing them from building credit after graduation.

We created a guide full of the best credit-building strategies for recent college graduates. It addresses the financial implications for those with little to no history of borrowing and how to adjust one’s credit-building strategy based on post-graduation plans - whether working full time or freelancing, furthering an education, or traveling the world.

Here's the link to our guide:

Here's a potential resource for you

Greetings Professor,

With a goal of trying to help each of your students to find an attractive entry level position in marketing or advertising, perhaps you might consider sharing this link with your undergraduate marketing students –

Thank you for considering.


About the Developers of the ‘Dream Job in Marketing’ (DJIM) website & supporting book

Now in his 50th year at Notre Dame, Emeritus Professor of Marketing, John A. Weber continues to help scores of marketing students each year to launch their careers. These long-enduring efforts were recently acknowledged with his inclusion in the 2018 Poets&Quants list of the nation’s 40 most popular undergraduate business professors. John maintains a dynamic website ( and related book (Amazon - that outline and detail the practical 6 step process he uses to help present and former students to enhance their marketing and advertising careers.

Former Notre Dame marketing students who have made significant contributions in writing and keeping the book and website contents up to date include Kate Ferrara and Katie Eilert (both now with Nielsen) and Rachel Folga (now with InfoScout).


4 things you need for any job fair

4 things you need for any job fair



  1. Business attire including a blazer with 2 front pockets
  2. Business Cards
  3. A pen
  4. A smile!

Some people believe a professional binder and copies of your resume are the most important things to bring. Certainly, don’t leave them behind.

Let’s start from the top. Professional attire for men is so much easier than for women. This time, ladies, I suggest you conform. Those pockets will help keep your hands free.

NOTE: A pocketbook is NOT on the list. It’s cumbersome and gets in the way. If possible, put your car keys in your pocket and lock your bag in the trunk.

Your business cards and the pen always go in the same pocket. Pick one pocket and stick with it. I usually put them in my left pocket because I’m shaking hands with my right.

Ask recruiters for their card. Use the pen to write notes on the back of their card. These notes will remind you what to say when you write a thank you note. If they don’t have a business card, get one of yours out of the proper pocket and write their name, contact information, and notes on the back of yours.

Once you collect information from a recruiter, those cards ALWAYS go in the other pocket. This system prevents you from accidentally giving away an important card. If your cards are always in the same pocket with the pen, and the important ones you collect are in the other, then you won’t get them comingled.

Some recruiters would rather receive your business card at the job fair. With their permission, you can forward your resume when they have more time to review it. Ask them what they prefer, they’ll likely find the suggestion impressive.

And the smile…. never leave home without it!

Let me know what you think. How did the Job Fair Go for you? Please share your tips!

If you’re interested in conversations like this, please visit my blog at follow me on twitter @MrsPTMorris

 Visit my webpage, or e-mail

Every step of the job search process: Tied to how to do it with HubspotCRM

Job Search Process:

1.     Establish your career objective: Who are you? What do you want to do? What are your strongest skills, abilities, and characteristics? These are all questions that become the first and most necessary when starting your career exploration. When marketing yourself to future employers you need to match your qualities to their company and how you will best meet their needs.

·       HubSpot CRM benefit: Although HubSpot CRM is designed for sales representatives to track their leads; it is very beneficial for the job search process. Regardless of what job you are aspiring to get you are first selling yourself. You are proposing to the company that you are the best fit for their organization and you are worth their time and money. By tracking and organizing connections in CRM it is designed to make this whole process easier for you.

2.     Explore and target: First explore, in terms of searching different career profiles, research working professionals in your field of interest, and browse LinkedIn. Second, you should target where you want to live, the industry, the type of organization, and overall what your functioning position would be. A common misconception about being so “open” and “flexible” and to working anywhere imaginable may hurt your chances to be working somewhere awesome and overall make it more difficult to narrow in on one decision.

·       HubSpot CRM benefit: First type in the company name you are dealing with over on the Companies tab.  On this tab, you are able to keep and track every potential company you have on your top choices. Hubspot CRM will give you information on their location, size, and maybe even their social media. Anytime throughout your job search process you will be able to add a company to this tab and that way all of this information is in one place. You can also organize the list of companies by location, industry, size, or any specific detail that you want to focus on. You can also add notes to each company tab. This is a good idea to do when you are researching any individual or company so you know what to associate with them. I personally added job descriptions as well; this allowed me to make a quick reference and talking points if ever needed.

3.     Engaging, networking, and staying on track: Engage with the network you currently have and engage with others outside of that network as well. Use your resources and the people you know to enhance your experience. Informational interviews get your foot in the door and will only benefit your time. Use these conversations to learn more about others’ jobs. These are also people you can add to your CRM list of contacts. Always keep building relationships, they will help you with your job search and remain in your network for years to come.

·       HubSpot CRM benefit: When adding individual contacts you are able to do the same as when you add a company. Make any individual notes or add conversation pieces you had with that individual. It always looks good to remember and be able to reference back to a specific talking point with someone. That makes the person feel valued, respected, and just remembered!

4.     Applying/Interviewing process and beyond! : Networking never ends! Especially never stop networking once you have settled into a job. There is always opportunity everywhere you go and you never want to limit yourself. When applying and interviewing it is always important to be timely, focused, and on track. There is nothing more of a turn off for an employer than to see a candidate that is late or irresponsible. In a world as busy as the business world we live in today, people want to work with people who are efficient, honest, organized, and likable. One of the most important things to think about when networking or meeting for an interview is to always follow up! By staying on track and organized through HubSpot CRM you are more likely to remember this, especially when all of the information is right there for you.

·       HubSpot CRM benefit: By adding the Chrome extension with CRM you are able to track your emails. Employers are always impressed with young professionals that have great organization skills. I have been able to use my experience with CRM to my advantage. It shows you know how to resource your time and data. First, every email you send will be automatically recorded in the CRM. You will be able to see in chronological order every conversation you have had with that company. CRM creates a contact record and will associate all ties you have with that company. This is helpful because you can review emails, contacts, and points of conversation you had with that person. The Chrome extension also allows you to see when people view your emails. Now you do not have to feel paranoid or worried if they didn’t answer, or see it. It is the perfect way to send follow-ups and check back in. Not only tracking conversations, but HubSpot CRM can also allow you to track all of your applications and the process throughout your job search. Go to the deals tab to customize each stage you are in. You can track where you are in the process with each company! By creating labels such as:

  • Scheduled interview
  • Second interview scheduled
  • Hired
  • Not hired

you can monitor where you stand in each place you have applied.

Overall, HubSpot CRM is a great tool to use throughout the job search process. It prepares you each step of the way and for after as well. This is something to keep using throughout your career because it is all geared around building your network.


Brooke Sharbaugh & Edward Ibe


In college, for most students, the biggest worry is what they are going to eat for dinner and where they are going on Saturday night… well, when it comes to your senior year you realize your biggest stress is right around the corner; getting a job! When you start the job hunt process it is important to stay organized, and when using CRM it sure is a huge help!


Everyone is on the go and constantly has 100 different things on their mind. When going through the process, personally I needed the organization. I was writing employers’ information on sticky notes or attempting to make a “mental note” of who the person was and their title. The problem with this was that I could never remember or find their information when they would contact me. Using Hubspot CRM enhanced my job search to a whole new level!



Customer Relationship Management

Hubspot has designed this software to generate sales leads, but you have to think no matter what field you go into you are selling yourself to the company and why you should be there!


One thing that is always music to my ears is….FREE sign up!

First type in the company name you are dealing with. Hubspot CRM will give you information on their location, size, and maybe even their social media.

You can also enter in contacts, by doing this you can organize future employers by their industry, location, or whatever category peeks to your preference! Throughout your job search, you can simply just keep adding clients and any additional notes you have gathered through that experience: Maybe…

  • Job description
  • Interview topics discussed
  • Company current events
  • Mutual experiences or connections


Install the Chrome extension!

Employers are always impressed with young professionals that have great organization skills. I have been able to use my experience with CRM to my advantage. It shows you know how to resource your time and data. First, every email you send will be automatically recorded in the CRM.

CRM creates a contact record and will associate all ties you have with that company.  This is helpful because you can review emails, contacts, and points of conversation you had with that person.

The Chrome extension allows you to see when people view your emails! Now you do not have to feel paranoid or worried if they didn’t answer, or see it! It is the perfect way to send follow-ups and check back in!


Go to the deals tab to customize each stage you are in. You can track where you are in the process with each company! By creating labels such as:

  • Scheduled interview
  • Second interview scheduled
  • Hired
  • Not hired

you can monitor where you stand in each place you have applied!

Good luck! Start here: 

By Brooke Sharbaugh & Edward Ibe















Job Shadow Checklist

Salisbury University Marketing Club, Marketing Excellence, visits NPR

Salisbury University Marketing Club, Marketing Excellence, visits NPR


o   Research the company!  This is one of the most important things you can do before you go. You should know the basics. For example:

o   What does this company do? How do they make money?

o   What is their history and who are their key people?  When were they founded? How have they changed since then? Who are some of their biggest clients?

o   Why do they do what they do? Do they have a mission statement? Why are they passionate about their jobs or industry?

o   What is their office and culture like? How do they operate? How do they stand apart?  Social media is a great way to learn more about this one.

o   Their current events: What is going on with them right now? Have they recently won any awards? Are they set to speak at or attend an upcoming conference? Do they have any recent case studies published?

o   Have questions prepared!  Asking questions throughout the day shows that you are interested and engaged. Questions should be specific to the company or organization and to you. Some generic options are below:

o   What goals are XYZ Company currently working towards?

o   What type of skills and experience does XYZ Company look for in new hires?

o   Does XYZ Company participate in any industry conferences or organizations?

o   How would you describe the work environment here—is the work collaborative or more independent?

o   What's different about working here than anywhere else you've worked?

o   What advice would you give to a college student looking to get into this industry?

o   Be prepared to answer questions! Be prepared to answer questions from various people in the organization. Although you can’t prepare for every question, there are some you are likely to encounter:

o   What do you hope to get out of today?

o   Tell me about yourself…

o   Where do you go to school? How did you chose that school, and do you like it there? What are you involved with at school?

o   What is your major?  Why did you choose that as your major? What do you want to do with it?

o   What are some of your strengths and weaknesses?

o   What do you want to do after you graduate?

o   Know where you are going!  Print out detailed directions. If you are going to a big city like DC or Baltimore, decide where you are going to park ahead of time. Leave ample time for traffic, and prepare to pay for parking and/or tolls. It may be helpful to make a practice drive to the actual location beforehand to avoid any last minute surprises. Make sure you have enough gas for the trip.

o   Plan what you are going to wear!  If you haven’t worn your outfit in a while, try it on to make sure it still fits, and have it cleaned and ironed the night before.  It is always better to be overdressed than under dressed. Solid colored conservative suits are a safe bet for both ladies and gentlemen. Shoes should be clean and professional, but comfortable to walk in. Ladies should keep makeup, jewelry, and perfume to a minimum, and gentlemen should keep facial hair neat and trimmed. Don’t underestimate how far a respectful and professional appearance will take you.

o   Get a good night’s sleep the night before, and eat a good breakfast before you leave!

o   What to Bring:

·       2 or 3 pens

·       A notebook or pad of paper

·       Your calendar or planner

·       Your lunch (unless you know that it will be provided)

·       5-10 copies of an updated resume

·       Business cards if you have them

·       Cash for parking or tolls

o   What Not to Bring:

·       Chewing gum

·       Your cell phone- Leave it in the car so you’re not tempted to look at it!

·       A watch if you will check it too often


o   Your Job Shadow experience is meant to be educational and fun; however, you are representing yourself and your university in a professional environment. Taking notes throughout the day will show that you are alert and eager to learn. Ask questions, but not questions that should have been researched beforehand. Be confident in yourself, but humbled by your superiors.


o   Follow up with hand written thank you notes, sent within a couple days of your experience. You may need to write notes to multiple individuals, depending on who you meet during the day. 

o   Remember to answer any questions you did not answer on the spot.

o   Follow-through on any requests.

If you’re interested in conversations like this, please follow me on twitter @MrsPTMorris or e-mail

©2017 Mrsptmorris







“Fake it ‘till you make it.” It’s how I learn and how I teach.


I recently did something I’ve never done before. I recorded a podcast with Isaac Moche at @HubSpotAcademy. In preparing for the podcast, Isaac asked me to answer some questions. One was “What’s your teaching philosophy”. I think Isaac and I were both surprised by my answer. “Fake it ‘till you make it.”

Here’s a bit of the transcript:

ISAAC: How does that mentality of faking it till you make it-- which I think is a very humble approach to living and not only doing things that you're comfortable with-- does that work its way into your teaching and if so, how does it?

PAULA: Well absolutely. So, did I know everything about nonprofit fundraising when I started? No. Did I know about youth development and the education system when I started Kids of Honor? No, but I saw these issues, these needs, these opportunities. Did I know teaching when I started? No, but after 20 years I think I'm pretty good at it. And so what I often do is see problems and just continue to work on them. If you try something that doesn't work, then you try something else the next time. And so not being afraid to try something because you're afraid you'll fail, that's the easiest way to never succeed in anything.

So, I'm not asking students (to fib).  When I tell them fake it till you make, it I am absolutely not a proponent of lying, bending the truth, but I am a proponent of if you feel like you have the ability to learn something, the best way to do it is to roll up your sleeves and do it.

If you want to listen to the whole thing, here’s the link.

Let me know what you think.

Did I fake it well enough to try another podcasts someday?

What should I talk about?


Have you found your EDGE?

Do you love Marketing? Are you interested in a summer enrichment opportunity? How about a trip to visit New York City in June?

Check this out!

Collegiate Summit

Build Your Passion. Find Your EDGE.

June 4-7, 2017 | New York City | #EDGESummit17

Connecting undergrads with top professionals in marketing, the Marketing EDGE Collegiate Summit explores how the savviest companies and brands are creating targeted, multi-channel campaigns using digital, data-driven strategies. A select group of undergraduates from across the country will discover rapidly growing careers in data-driven and interactive marketing. 

 By attending the Summit, you’ll...

  • Gain industry insights and tips on launching your marketing career
  • Build your network while having fun at outings and networking events 
  • Sharpen your resume and interviewing skills at career development workshops

Don't believe us, hear what other students have shared about their Summit experience.

Are you worth it?

Ladies and gents, I’m not talking about hair color here.

Are you worth it? Ladies and gents, I’m not talking about hair color here.

I’m talking about a tough conversation you need to incorporate into your FIRST job negotiation. I know it’s scary to step into the world of ‘adulting’ and jobs but this one step could make you $1,000,000 or more. That’s seven figures, folks.

What is the step?

Simply negotiate an increase in your starting salary…Then don't forget to ask for appropriate increases along your career path... especially you young women. 

Don’t take my word for it. Jeff Haden does the math for you in this article.

I think you are worth it.

Do you?


If you’re interested in conversations like this, please join my mailing list. It’s easy! Just text MRSPTMORRIS to 22828, visit, or e-mail




Social Media Strategy... What's yours?

After reviewing a variety of other models, this explanation evolved from a semester long discussion between and among students in two sections of my course at Salisbury University’s Perdue School of Business; MKTG338- Special Topics in Marketing: Social Media Marketing. One section created the graphic design of the strategy, the other section wrote the narrative.

This model represents the process of planning, developing, and implementing a Social Media strategy for virtually any individual, company, or brand.    


Unlike many linear, step-by-step procedures, this model addresses intersecting and overlapping activities.

Listening is central and constant. The core of any marketing strategy is listening. Before taking any action, we must actively listen to what people are saying about our brand. 

Based upon who is speaking, what they are saying, and where they communicate, there are three fundamental steps in developing a social media strategy: Define, Strategize, and Implement

First, while engaging with our audience and measuring their responses, it’s time to DEFINE goals and objectives. Then, based upon the audience, and their conversations, STRATEGIZE methods of effectively and successfully communicating with them.  Remember to measure and evaluate the strategy at planned intervals.  Then, IMPLEMENT your new plan with tailored content while systematically engaging target groups and evaluating the response rates.  

Creating a social media strategy is an ongoing process.  There is neither beginning nor end. The strategy evolves continuously as brands adapt messaging to specific audiences and market-based opportunities.

Remember that a Social Media Strategy needs to tie into and coordinate with your overall Integrated Marketing Communications plan.  

 What are your thoughts about this model? Is it thorough? Comprehensive? What do you like about it? What’s missing? Please share your thoughts and comments. We’re all ears!

If you’re interested in conversations like this, please join my mailing list. It’s easy! Just text MRSPTMORRIS to 22828, visit, or e-mail



Employers seek Critical Thinking Skills. Let's show them our stuff!

Critical Thinking and Intellectual Standards

When I got back from our classroom discussion about Critical Thinking and Learning, I read a recent article from the Wall Street Journal titled,  “Employers Find ‘Soft Skills’ Like Critical Thinking in Short Supply.” Here’s a link.  Don’t make employers work so hard ‘teasing out your personality traits.’

Before you turn in that paper, assignment, project, report, or as you prepare for an interview remember to ask yourself some critical questions:


  • —  Clarity – Can everyone understand what you mean? Did you provide a relevant example?
  • —  Accuracy – Do you have data to support your claim? What’s your evidence?
  • —  Precision – Is it specific? Does it have enough detail?
  • —  Relevance – Do all of your points connect to the problem posed?
  • —  Depth – Will the solution solve the problem? Does it tackle the underlying problem? Was the solution thorough?
  • —  Breadth – Do we need to consider other stakeholder’s views? Is there another way to look at the question? Did you cover enough information?
  • —  Logic – Does it make sense to everyone? Can it be simplified or streamlined?
  • —  Fairness – Does everyone win? Are your proposed solutions equitable? And enforceable?

If you’re interested in conversations like this, please join my mailing list. It’s easy! Just text MRSPTMORRIS to 22828, visit, or e-mail


Don’t be a Social Media Creeper

Use MrsPTMorris’ Social Media Rule of 10 to engage your audience before trying to sell them something!

Let’s say you and a bunch of friends are at the beach, standing in a bar, chatting, while you wait for your dinner table. A stranger walks up to your group and says, “Hi, let me show you this really cool APP. Want to buy it?”

What’s your first thought?

  • A - CREEPER!
  • B - How RUDE?
  • C - Who is this dude?
  • D - How fast can we get out of here?
  • E – Sure, tell me more about your APP.

I’m guessing E is not your first thought. 

Yet, when it comes to Social Media Marketing, companies tend to lead with the offer…. Often their posts sound like the stranger (Creeper) in the bar… “Let me show you this cool APP.” “Use this coupon.” or “Buy our product.” “Look, here’s another color.”

Mariah Calagione’s comment that “Social Media Marketing is a lot like bar talk, but, it’s a really big bar,” makes complete sense to me. Think about it.

When walking up to a group of people in a social setting (close friends, acquaintances, or potential new friends), we usually stand quietly and listen to the conversation before participating. Then, occasionally, we’ll nod our head acknowledging the direction the conversation takes. After a while, we might feel comfortable enough to agree or comment on something someone else says. Finally, after nodding, commenting and engaging in the conversation, we’ve earned the right to share our own opinion.

Only after we’re fully engaged, do we earn the right to be part of the group. It’s at that point we’ve can start sharing ideas and potentially changing the flow of the conversation. Don’t dominate the conversation. The rules start over again as the topic changes.

Remember, Social Media is SOCIAL. Etiquette rules apply.

I’ve heard some folks boil it down to this advice. When you see someone you want to meet, don’t propose marriage before saying hello.

Simply stated, use MrsPTMorris’ Social Media Rule of 10:

  • Listen first
  • Like 10 times before you comment
  • Comment 10 times before you share
  • Share 10 times before you post

Your posts should be:

  • 70% curated (stuff you found)
  • 20% created (stuff you wrote)
  • 10% promoted (stuff about your products / events)

I’d love to hear your opinions. Please share your comments and thoughts below.  Do you have any Social Media RULES?  hat companies do Social Media Marketing really well?  Which ones are CREEPY?

If you’re interested in conversations like this, please join my mailing list. It’s easy! Just text MRSPTMORRIS to 22828, visit, or e-mail




Add this book to your Job Search resources

Spot-on! Allow me to recommend the Job Search & Career Workbook, by Jason McDonald. I’ve been on the ‘Personal Branding soap-box’ since I started working with young folks in our community.  Over the past fourteen years, I’ve heard “You need to write a book” so many times. Now I’m off the hook.

What do you want people to know about you when they look for you online? They WILL look! This workbook is a step-by-step guide to making those conscious choices. 

Whether it’s applying to college or stepping into career, we need to make conscious choices about who we want to be in the online world. Here's an excellent workbook. It’s on my recommended reading list! I love the tools and resources at the end of each chapter.  It's priced right and comes with online access to additional online resources.

Here’s the webpage and purchase link

Summer reads… So far… SO Good!

Just for fun. My husband calls James Patterson novels ‘brain candy’ because they don’t take much thought. Cross Justice is the newest in the Alex Cross Detective series. This book cost me exactly one pretty beach day… It’s a fast read… like all of his brain candy. It’s horrifyingly gruesome. And worth every mind numbing minute. Alex travels back to his childhood home in NC and learns so much more than he planned to learn.

Then some Business Books.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses  by Joe Pulizzi. This book tickled my brain in so many ways. As the relationships between consumers and businesses evolve in this age of technology and social media, content strategies make or break brands. This book is one of the ones I’ll re-read many times. The first time was stimulating. To really take away the messages means further study. Break out the red pen and post-it’s! It’s already on the class reading list… a real keeper!

Leaders Eat Last, by Simon Sinek. Anything by Simon is worth the time! I met him at a Social Media Conference a few years ago. He’s one of the smartest folks I've met. Start with Why was a great book and this one does not disappoint.

Job Search & Career Workbook, by Jason McDonald  -- SPOT ON! If you want to build (or clean up) your online presence, this workbook gives you all the tips and tricks! It’s only about $10 and it comes with dozens of online worksheets and resources.

Strong female Characters in the French Resistance… The Nightingale by Kristin Hannah moved to the top of my favorite book list. PERIOD. (Well, maybe it holds second place to my childhood favorite, A Tree for Peter by Kate Seredy.) My recommendation – READ it… NOW!  Same theme, different story… All the Light We Cannot See by Anthony Doerr. My husband liked this one better than I did. It was a good beach read with interesting storylines. I guess I was hoping for another book to join The Nightingale at the top of my list. What do you think about them? They are best sellers!

Finally. I’m re-reading J.K Rowling’s Harry Potter… all 7 of them. Actually, I’ve got them queued up on my phone as audio books. Good vs. evil… with some magic wands. Almost as good as light sabers…

Up next. Not Your Parent’s Workplace: Critical Lessons for Interns and Young Professionals by Nathan Turner. I won this one and I can’t wait to see what tips and tricks I can pass along to my students!

Then. Outcasts United, by Warren St. John (It’s the New Student Reading Book for this summer at SU.)

What are you reading this summer? I'd love your suggestions -- and WARNINGS!

Do you have a Social Media Posting Policy?

As an individual or a corporation, you have a brand in the online world. What do you want people to know about your brand when they look?

They WILL look! 

I got this note from one of my students this semester:

 Mrs. M,

I'm not sure if you wanted to mention this to the class regarding social media, but my one interviewer printed out all my social media pages. They had one of my LinkedIn, Facebook, Twitter, etc. This is definitely something students our age have to be careful of. Luckily, all my stuff is private and I don't post anything controversial. I thought this was very relatable to the social media policy we all turned in.

The assignment she mentioned in her message goes like this:

Working on social media posting policies in class

Working on social media posting policies in class

Please write your Personal Social Media Posting Policy and memorize it. (You can do this exercise for a company as well.) It needs to cover what you will post as well as what you will not.  Keep the policy:

1.     Simple, enough to remember,

2.     Thorough enough to protect you, and

3.     Meaningful enough to guide your online decisions.

 My Social Media Posting Policy is:

My goal is to model behavior others can follow in the online world. Most of my posts focus on Social Media, Personal Branding, Leadership and occasionally my family (and I know where that goes!)

Here are some examples I really like:

“My goal is to keep a positive social media presence that represents my love and knowledge of fashion but remains something I would show to my parents and would make them proud. My posting will not be over personalized about my personal life but will include anything I deem acceptable and believe that will boost my fashion presence. My social media sites will remain slightly personal but not overly and mostly focus on my fashion companies and my modeling but stay classy.”

 “Don’t let Facebook disfigure the professional status you wish to achieve,

As you tweet, comment, and post make sure a positive message is what you leave.

While marketing yourself, it’s important to stay up to date and LinkedIn,

So that every post you make will instantly sink in.

It’s encouraged to show and express your passion,

as long as it’s done in a professional fashion”

“My goal currently on social media is to highlight my values, beliefs, and assets that I may provide to a potential place of employment. A viewer of my account(s) should get an idea of what I enjoy, as well as what I feel is important. I don’t post much, but when I do, it’s typically something worth posting. I also know, especially on Twitter, that humorous, yet suggestive postings will consume my timeline. In general, I look and laugh, but keep scrolling; retweeting/reposting those posts may reflect on my values. Tread carefully." 

What’s your policy? Please share it in the comment section below!



Ready for another job search tip from

How do you set yourself apart from the rest of the crowd? 

Here’s an idea… Create your own web page.


A personal web page allows you to highlight your work in a cohesive fashion that makes sense to you and potential employers. Take initiative, make conscious choices, put forth the effort and create your story. It will be worth your time and investment.  

Put a link to your web page on your business card, your Linked in profile and your resume.  I’ll bet it lands you more interviews!

Don’t just take my word for it. Here’s an article with step by step directions from The Muse:

If a web page seems too difficult, try creating a story at

In the comments section, please share a link if you have a web page. I'd love to see yours. And let me know how this tip works for you!

Free Money and an Amazing Opportunity -- Any Takers?

Marketing EDGE hosts a Digital Summit each Summer 

(in New York!)

Are you up for the challenge????? Click here for more information! or you can type all fo this in your browser...

Free Money -- for SU students

So many scholarships go unclaimed each semester it makes us wonder if you are smart enough to graduate.... Click here if you're smart enough to claim some free cash for school. We've simplified the process by giving you a common application process... come on -- It's FREE MONEY! Your parents will be SO PROUD!

Your Resume is NOT about YOU!



Your Resume is NOT about YOU!

(a message from the other side of the table)

There are three simple things to remember as you create a resume.

  1. Your Resume is NOT about YOU!
  2. I don’t care about your OBJECTIVE.
  3. I’m not interested in what you DID.

It’s pretty simple. The end.

Okay, it’s not the end. Let me do some quick explaining from the perspective of the person reviewing the ‘stack’ of resumes that just came across my desk as I decide who I want to chat with about the job I need to fill.

1.     Your Resume is NOT about YOU!

Well, it’s kind of about you. Smart folks understand that I’m going to spend less than 10 seconds screening each resume. Truly, your resume needs to tell me about what you can do for me! And, you need to do it REALLY fast! That’s a perfect segue to my second point….

2.     I don’t care about your OBJECTIVE.

An OBJECTIVE statement usually states what you seek. Please re-read statement #1. Your resume is not about you. At this point in our relationship, I really don’t care what you want. I need to know that you have the skills and abilities I need to get the WORK done around here. I need help! Tell me how you can deliver that help. What are you OFFERING me? Put it in a simple statement… Kind of like a tweet or pretend you are delivering me a verbal Snap Chat that makes you the PERFECT candidate for my job. Put it at the top of your resume. I’ll read it!

3.     I’m not interested in what you DID.

So, you were a ‘Bar Back’ or a ‘Server’ or you worked retail for a few summers. I pretty much know what you DID in those jobs. You don’t need to waste 3-5 bullets to say that you know how to serve food. I’m probably not looking for that skill. What I DO want to know is what did you ACHIEVE and what SKILLS did you learn? If you were a server, did you help the restaurant increase revenues by increasing sales of side dishes and dessert? (That’s a sales skill!) Better, yet, quantify it! 

  • From the beginning of summer until the end, I increased the average ticket by 10%.
  • In the third quarter, my team moved from last place to first in efficiency of operations.
  • Suggested improvements to business processes that led to a 2% reduction in labor costs.

Don’t tell me what you DID. Tell me how you took what you DID at that summer job and translated it into what you can DO for ME! 

Your resume is not about YOU….It is about WHAT YOU offer ME and how you are going to help me and my organization achieve higher levels of success.

THE END – For Real!

(But, I’ll be back with some thoughts on Cover Letters soon!)