Spot-on! Allow me to recommend the Job Search & Career Workbook, by Jason McDonald. I’ve been on the ‘Personal Branding soap-box’ since I started working with young folks in our community. Over the past fourteen years, I’ve heard “You need to write a book” so many times. Now I’m off the hook.
What do you want people to know about you when they look for you online? They WILL look! This workbook is a step-by-step guide to making those conscious choices.
Whether it’s applying to college or stepping into career, we need to make conscious choices about who we want to be in the online world. Here's an excellent workbook. It’s on my recommended reading list! I love the tools and resources at the end of each chapter. It's priced right and comes with online access to additional online resources.